Santana is one of the locations chosen for this year’s Nutella’s campaign: ‘At home, we have what is good’.
The brand wants to get people to discover hidden treasures near their homes. That’s why the renowned brand of hazelnut and cocoa cream has launched a new limited edition of its iconic 600-gram bottle, which includes photographs of 15 extraordinary new places throughout the Portuguese territory. These images will be available at the main points of sale, while Nutella, invites you to explore some of the most spectacular places close to us.
With its new campaign ‘At home, we have what is good,’ Nutella aims to foster local tourism by encouraging everyone to visit local heritage sites.
The initiative aims to highlight some of the most extraordinary places within the national territory, reminding people that it is not necessary to go very far to enjoy a unique experience.
This new collection includes places like Santana, widely known for its typical triangular and colourful houses. These traditional stone houses with steep thatched roofs were used as housing or stables and are currently icons of cultural relevance recognised nationally and internationally for their unique beauty and architectural style.
Other localities include the Berlengas Island, an important seabird sanctuary and a nature reserve that protects the unique flora and fauna of the region, or Ponte de Lima which is surrounded by a stunning natural landscape, including the Peneda-Gerês National Park, the green mountains and valleys, and the Lima River.
In addition to these three locations, there are also other extraordinary places that Nutella has included in this limited edition: Aveiro, Baixo Alentejo, Douro, Elvas, Ilha do Pico, Lisbon, Nazaré, Palácio da Pena, Poço da Broca, Porto, Praia da Marinha, and Praia do Ribeiro do Cavalo.
Samantha Gannon
info at madeira-weekly.com
