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Santander Opens New For Elderly Technophobes

Santander Bank has launched a specific hotline for non-digital customers over 70 years old, which they say, will cover around 195,000 customers.

Without any pre-recorded messages, SuperLinha Sénior allows for a more personalised and user friendly service which is not governed prohibitive time restraints, through which customers, unfamiliar with online banking, Apps and digital communication, can talk to someone and receive help with their daily banking operations, without having to go to a counter.

The Line 217 807 372 is already in operation, and is available from 9 am to 6 pm, Monday to Friday.  This initiative follows the “Aqui e Agora” programme, which the Bank launched in March 2020, at the beginning of the pandemic, which aimed to support elderly technophobes in understanding and using online banking as part of their Covid-19 ‘stay at home’ strategy. 

In addition, the Bank has developed other initiatives to support techno-illiterate customers, such as simplifying and streamlining procedures, and ensuring that the banks employees adopt a proactive approach, towards, what is becoming a rapidly isolated section of society. 

Samantha Gannon

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