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CITUR – Enchance Madeira’s Living Heritage

The Centre for Research, Development and Innovation in Tourism – Polo Madeira (CiTURMadeira), is part of an international project to raise public awareness of the importance of living heritage.

According to a press statement issued by the communication office of the University of Madeira (UMa), the project, titled “OLIVE4ALL – Olive Heritage for Sustainable Development: Raising Community Awareness of Living Heritage,” aims to “explore how olive heritage can become a development tool in France, Greece and Portugal.” The project is coordinated by the University of Avignon and has several non-academic partners, including the Madeira Wine Company.

According to UMa, the University of Avignon will collaborate with CITUR-Madeira to assess the feasibility of information transfer between the wine and olive sectors with regard to the tourism exploitation of agrifood products as a living heritage.

OLIVE4ALL is funded by the European Joint Programming Initiative Cultural Heritage and Global Change (JPI CH), and the application was submitted in the framework of the contest “Cultural Heritage, Identities & Perspectives: Responding to Changing Societies (CHIP)”. In the evaluation process, OLIVE4ALL obtained the best classification out of a total of 90 submitted applications.

It should be noted that CiTUR is a Research and Development (R&D) unit of the national higher education polytechnic subsystem that associates 17 institutions (universities and polytechnics) and involves more than 200 researchers. The University of Madeira is a hub of the national CiTUR network.

Samantha Gannon

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