Empresa de Cervejas da Madeira (ECM), currently has thirteen bottle recycling machines distributed throughout the region.
In 2023, a total of 1,673,445 bottles were collected through the machines, showing a positive growth of around 30% compared to the same period of the previous year and 36% compared to 2021.
A market study carried out for ECM, questioned 300 individuals (beer purchasers) which shows that the overwhelming majority of those questioned (94%) are already aware of the system and use it frequently.
Further information revealed that the average cash back to the consumer is €1.49.
Read the ECM press release:
“The collection of glass bottles is an ecologically responsible measure, as glass is a material that can be recycled many times without losing quality. Glass bottles are used an average of 40 times. By providing this opportunity, involving consumers as they are the ones who return the bottles, the company Cervejas Madeira is contributing to the saving of natural resources, the reduction of the energy needed to produce new bottles, and the reduction of carbon emissions associated with the production of virgin glass.
In addition, the implementation of the collection machines also promotes the cleanliness of the local environment. Incorrectly discarded bottles can become polluting waste when they are not properly returned or placed in the bin, for example.
From a sustainability perspective, the collection of glass bottles aligns with the mission of reducing waste and promoting the reuse of materials.
ECM also sees this initiative, which has generated very positive results over the years, as an opportunity to involve its customers and the local community. Promoting the return of glass bottles not only strengthens the brand, as an ecologically responsible company but also builds a stronger relationship with consumers who share sustainability values.
The collection of glass bottles using the machines of the company Cervejas Madeira is an example of sustainable practices that bring environmental, economic, and social benefits. This approach not only helps to preserve the environment, but also demonstrates the company’s commitment to making a difference in promoting a more sustainable future for all.”
Samantha Gannon
info at madeira-weekly.com
