The profile of tourists visiting Madeira has changed, especially since the pandemic, and is now marked by a certain rejuvenation and is more diverse.
Digital nomads discovered this “refuge” in a world reborn from Covid-19. The news spread, and through new marketing strategies, younger people and new source markets discovered the island.
Eric Schumann, President of the ACIF Hotel Board is quick to add that the island’s older clientele are still as passionate about the island as they ever were, and both young and old share the same restaurants and experiences Madeira has to offer.
Samantha Gannon
info at madeira-weekly.com
