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Madeira’s Embroidery Workers Honoured

The Madeira Institute of Wine, Embroidery and Handicrafts (IVBAM), in partnership with the Barceló Funchal OldTown Hotel and the Adoro.Ser.Mulher Association, which promotes and boosts female entrepreneurship, pays tribute to the island’s Embroiderers in an event that will take place on the 8th of March as part of Women’s Day. The event will start at 5:00 p.m. at the Barceló Funchal OldTown Hotel.

According to the Regional Secretariat for Agriculture and Environment:

“At 17:00, at the hotel reception, there will be the opening of an exhibition on ‘Madeira Embroidery’ and the intrinsic connection that exists between this art and the flower, since the flower is the main source of inspiration for Madeira Embroidery. It is the Madeira Embroidery that makes the flower eternal, in the design, in the fabric, in the guarantee of the passage from generation to generation, and in the memories that last in time.” This exhibition is composed of a set of triptychs, where Madeira Embroidery applied to table and beach linen stands out, being authored by IVBAM.

The opening of this exhibition will be attended by the Regional Secretary for the Environment and Agriculture, Rafaela Fernandes.

This will be followed, at the Atelier Coffee Bar, by the Extraordinary Women Conference, which highlights the IVBAM Embroiderers and the invaluable work of these women in the pursuit of this centenary art. The panel of speakers includes the Regional Secretary for the Environment and Agriculture, Rafaela Fernandes, Firmina Abreu, home embroiderer, Maria Bernardete Gonçalves, from Gês Bordados, and Karla Vieira, fashion designer. This conversation will be moderated by Marisa Santos, Member of the Board of Directors of IVBAM.

From 18:00 – 23:00, there will be a Market with regional brands that have promoted and used Madeira Embroidery in their creations, such as As Marias, Bordadeira, Bailha, and Misa.Handmade and other brands that have reinvented wicker and tapestry such as Bica Larica, Wicker_it, and Maui&Sucri.

Samantha Gannon

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