Bordal – Madeira Embroidery has launched its new online store.
The platform was built taking into account that 98% of its target audience uses their mobile phone to search and order. Although in its infancy, new products will be gradually added over the next year.
“This integrated innovation strategy, which has been developed over the last 2 years, will enhance the connection between the new website, social networks, and the creation of new product lines with Madeira Embroidery.
Bordal began in 1962, has undergone several transformations, and has always adapted to new ways of communicating, whilst maintaining the highest standards possible in conforming to the historical quality of its work.
In a press statement, a spokesperson for the company said:
“There are hundreds of items and variations, with the possibility of choosing different colour linens and threads. Madeira Embroidery, as well as the island of Madeira, will be introduced to new markets and Bordal will seek to continue to promote traditional markets.”
Samantha Gannon
info at madeira-weekly.com
See here: www.bordal.pt
