#BomParaAMadeira is the new multi-media campaign Modelo Continente is developing in the region, as a way to celebrate the groups’ activity in the Archipelago, thus bringing the brand closer to its Madeiran customers.
The campaign, identifies the pillars of Continente stores in Madeira: regional products, represented by a tomato and cucumber supplier in Calheta, Jorge Gonçalves; the employees, Ana Maria, who has worked for the company for almost 30 years; and social responsibility, including working alongside with the president of the Food Bank of Madeira, Fátima Aveiro; who they support daily. They also support 36 other social and charitable institutions from their 15 regional stores, and of course their customers.
The Continente brand has been present in Madeira since 1996, and currently employs 1100 staff and supports 80 local producers who supply the stores.
Continente Online arrived in Funchal last year, providing Click&Go and HomeDelivery services so that customers can buy online.
The company’s CEO, Luís Moutinho, has also announced that they intend to open more supermarkets throughout the region as well as refurbish existing stores.
Samantha Gannon
info at madeira-weekly.com
