Rum da Madeira was recently highlighted at the 22nd edition of the Fair “Encontro com Vinhos,” in Lisbon, which took place last weekend, at the Lisbon Congress Centre, in Junqueira.
Despite being a wine event, Rum da Madeira held a prominent place having been presented through a Masterclass called “Rum da Madeira, the only Portuguese Agricultural Rum,” promoted by the Instituto do Vinho, Embroidery and Handicrafts from Madeira (IVBAM).
The Masterclass was guided by Rubina Vieira, responsible for IVBAM educational centre, and the test included rums from each of the four Madeira Rum producers, namely: “Reizinho Branca 45% Special Edition” (Florentino Izildo Ferreira, O Reizinho ), “Calheta Rum Natural” (Sociedade dos Engenhos da Calheta), “William Hinton 6 Anos” (Engenho Novo da Madeira) and “970 Reserva 6 Anos” (Engenhos do Norte – J. Faria & Filhos).
The inclusion of Madeira’s Rums in the programme was part of the Madeira Rum Promotional Plan, and was 85% co-financed under the “Regional Operational Programme for Madeira 2014-2020” with the remainder being paid from the Regional Budget.
Samantha Gannon
info at madeira-weekly.com
