The Instituto of Wine, Embroidery and Handicrafts of Madeira (IVBAM), has chosen CH Business Consulting to create a digital marketing campaign to promote Madeira Wine in the United States, the main non-EU market.
The digital campaign involves the participation of some of the main wine influencers, with interviews and tastings broadcast live on their Instagram page, as well as a promotional campaign in America’s influential wine magazine, the “ Wine Spectator.’ Those involved include Portuguese Bruno Almeida (drummelier), a certified member of the American college of Master Sommeliers, and a vigorous promoter of Portuguese wines in the United States.
Samantha Gannon
info at madeira-wine.com
