As part of the ‘Good for Madeira’ campaign, Missão Continente launched an exclusive solidarity bag to support four institutions that develop social support in the region: Santo António Parish Social Centre, Madeira Food Bank Against Hunger, SPAD (Society for the Protection of Domestic Animals) and Santana Cidade Solidária Association.
The solidarity bags, produced from plastic bottles and with colorful and abstract illustrations, inspired by characteristic elements of the Region, are on sale to the public in all Continente Modelo stores in Madeira for €1.50 and, for each bag sold, €0.50 reverts to the institutions.
The total amount raised will be divided equally among the four institutions to implement a project, which will then be monitored by Missão Continente, through its impact on the community.
“As part of the 20th anniversary of Missão Continente, we launched these solidarity bags to support Madeiran institutions with projects that contribute to and enhance social protection, awareness and mobilisation systems. We believe that by joining forces we will always be able to provide answers to those who need it most, for the sake of a more sustainable community” explains José Carlos Salvado, Director of Operations at Continente in Madeira.
The sales of the solidarity bag revert to the Parish Social Centre of Santo António, to increase the quality of life of its members; for the Food Bank Against Hunger of Madeira, which recovers food surpluses by making them reach those who need it most; SPAD (Society for the Protection of Domestic Animals), which fights for the rights and well-being of animals; and the Santana Cidade Solidária Association, which intervenes in direct support to the elderly, unemployed and flagged cases.
Samantha Gannon
info at madeira-weekly.com
