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Young People and the Promotion of Cultural Activities

The Regional Secretary for Tourism and Culture (SRTC), last week signed a cooperation protocol with the Cecília Zino Foundation.  The new project entitled “Cecília Zino Passport,” which aims to encourage children and young adults aged between 10 and 18 year to visit exhibition centres, museums and other cultural spaces in the region, especially those, that offer a scheduled programme of exhibitions or include temporary exhibitions within their collection.

With the signing of this protocol, three museums and two cultural centres managed by the SRTC, through the Regional Directorate for Culture, are now integrated into the initiative, namely: the Quinta das Cruzes Museum, the Frederico de Freitas House-Museum, the Ethnographic Museum of Madeira (Ribeira Brava), the Quinta Magnolia Cultural Centre and the Captain’s Tower – Historic and Museological Centre of Santo Amaro.

Marking the occasion, João Sá Mota, Vice-President of the Board of Directors for the Fundação Cecília Zino, stated that this is the first phase of the “Cecília Zino Passport, and that they are fine-tuning the programme to create a diverse number of exhibitions and cultural activities that will attract young people, and through this, foster an appreciation and interest in Madeira’s cultural heritage.

The Regional Secretary for Tourism and Culture, Eduardo Jesus, began by thanking the Cecília Zino Foundation for their hard work in creating this initiative, and to all those who are working alongside the foundation, in creating a new awareness of the regions diverse heritage.  He went on to say that “museums are an essential tool in developing an interest in Madeira’s past and future, and believes that the Cecília Zino Passport will create the right conditions to allow children and young adults to become interested in visiting the island’s cultural spaces, as well as collecting the ‘proof of entry stamps.’

At the end of June this year, all those who have more than 12 stamps in their passport will be eligible to enter a prize draw.

Samantha Gannon

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