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Continente Purchases 750 tonnes of Vegetables From Local Producers

Continente Supermarket has confirmed that they have bought 750 tonnes of local produce from 20 Madeiran farmers during 2021.

During the launch of the Academia Clube de Produtores Madeira, which was attended by the Regional Secretary for Agriculture and Rural Development, Humberto Vasconcelos, and President of the Clube de Produtores Continente (CPC), Ondina Afonsa, both agreed that Madeira’s future lies in ‘Regional agriculture production.”

Moreover, the Academia do Clube de Produtores Continente, which will now be extended to Madeira, is a pioneering initiative that brings together producers, researchers from the national scientific scene and MC Sonae teams, where the objective is to strengthen strategic partnerships, and the incorporation of knowledge among producers, through ongoing training, promoting the development of innovative ideas, and the growing of vegetables that meet the needs of mainland customers.

In a statement, the President of CPC added:

“We are already in the 5th Edition of the Academy and we want to launch the Academia do Clube de Produtores Madeira in the last quarter of this year, with a programme fully adapted to the reality of our regional producers.”

The head of the CPC highlights the protocol with the Regional Secretary for Agriculture, aims to “promote greater integration between production and distribution, supporting producers and structuring production around effective market needs, that result in greater social, economic and environmental benefits for all those involved.”

The most popular regional vegetable products are, cabbage, semilha, sweet potato, lettuce, cucumber and tomatoes, whose quality is every bit as good as those produced in Portugal.

Samantha Gannon

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