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IVBAM Launch Promotional Rum Videos

The Madeira Wine, Embroidery and Handicraft Institute (IVBAM) is promoting, together with regional rum manufacturers, a series of promotional Madeira Rum videos to coincide with the annual sugar cane harvest. 

The purpose of these videos, which include a brief history of the different manufacturing companies, the types of Rum produced in Madeira, their characteristics, and ways to enjoy them, all aim to create greater visibility for Rum producers and their respective brands.  Furthermore, due to the pandemic the digital advertising and promotion of these products will allow them to reach a wider demographic audience.  

Samantha Gannon

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