A survey carried out by the Madeira Promotion Association found that Madeirans are looking for holiday destinations who have strict hygiene regulations and who have dealt with the Covid-19 pandemic effectively.
According to a study published today by Bloom Consulting, fear is the biggest threat to tourism, as people are now afraid to leave home in case they contract the virus. The study, based on the impact of Covid-19 on the tourism industry questioned four thousand people aged over eighteen from forty-seven countries.
The study found that 64% of respondents said they were not ready to travel due to insecurity. While 70% said that if they were to travel, they would go to countries where governments had shown an effective strategy of combating and controlling the spread of infection.
At the regional level, the survey carried out by the Madeira Promotion Association between the 29th of April and the 6th of May, assessed the potential of domestic tourism in the Autonomous Region of Madeira. Again it revealed that hygiene and a countries ability to control Covid-19 were a priority. Of those questioned, 18.9% of respondents said they valued destinations which offer hygiene programmes and 15% point to an appreciation of destinations which are in control of the virus situation.
Finally, the survey, which also aimed to gather information from Madeirans for promoting the new ‘Madeira Brand,’ found that 7.3% of respondents recommend Madeira as a safe destination.
Moreover, a wide variety of companies have already started to express their interest in implementing international certification of good practices in the management of biological risks. These range from tourism developments such as Grupo Pestana and Grupo Porto Bay hotels, to local accommodation and tourism companies rural, such as the Levada and Vereda houses and tourist entertainment companies, such as the Rota dos Cetáceos.
info at madeira-weekly.com